Business Strategy Coaching
I think it was Peter Drucker who said that the major challenges facing businesses today are accelerating change, increasing complexity and ever multiplying competition. For me, those are all reasons to focus:
- Focus on one area so you can see the changes in your niche before others do, and create an offering that takes advantage of the change, adding more value in the new circumstances
- Focus on one area so you can become the best at resolving the complexity for your clients, becoming the obvious choice, the “go-to person” in your niche.
- Focus on one area so you can keep a watch on what your competitors are doing, and what new competitors are arriving, and keep your own offering the best in the market.
It’s only by concentrating on one area of expertise that you will be able to maintain enough focus to make sure that you offer people needing help in your area the best solutions, the most value, and remain the obvious choice to work with.