Tag : downturn

  • Are you a Protopreneur?

    Posted Dec 21st, 2010 By in Business Strategy Coaching, Decision Making With | 1 Comment

    What is a protopreneur?

    We’ve all heard of entrepreneurs, haven’t we?  And most know what a ‘micropreneur’ is.  And a ‘solopreneur’ too.  Even ‘Mumpreneurs’ (and ‘Dadpreneurs’, according to Rachel Elnaugh).  But what’s a ‘protopreneur’?  It’s a made-up word, just like all the rest.  Well, apart from entrepreneur (which, according to Dubya, is something the French don’t have a word for :) ).

    It comes from the Greek ‘prōtos’  (first), which itself comes from ‘pro’ (before).  Proto- tends to mean the form immediately before something emerges.  For example a ‘prototype’ is the nearly-finished product, from which the final item that goes to market is developed.  And ‘protoplasm’ is the earliest form of living matter, from which emerges all living organisms.  ‘Proto-’ means the very start, the point just before the actual thing itself is born.

    Leaving corporate without a planOK, so that’s the derivation.  But what actually *is* a ‘protopreneur’?  I use it to describe a person who is standing at the brink of entrepreneurship – still in a job, but somehow certain that you should be doing doing something for yourself.  You may even have an idea what you’d love to be doing, yet something’s holding you back from taking that first step – keeping you at the ‘protopreneur’ stage, right on the cusp.

    That hesitation, that niggling doubt, that obstacle to just taking the leap of faith, could just be nerves.  Or it could be something more, it could be your intuition telling you that something’s not quite right, that for you this isn’t quite the right time, that there’s a fatal flaw in your plan.  And the trouble is, it’s very hard to tell whether you’re holding back through procrastination or perceptiveness.

    And you don’t have to be still in a job to be one.  A lot of people remain in the protopreneur stage for quite some time after they leave employment, as you try to work out exactly what it is you do.  In fact, from my experience, I’d say a good half of the people you meet around the networking circuit are in the protopreneur phase for a maybe a year, even two, as you try your hand at various things that seem like they’ll be fun or they’ll make your fortune, before finding that one thing you can stick at.

    I’ve been there, I’ve been that protopreneur, on both sides of the employment divide, and I’ve seen it so often in others, I’m now on a mission to move protopreneurs on, to help them find their laser focus, to see them set firm on a course that will take them where they want to go.

  • Laser focus or floodlight?

    Posted Jan 22nd, 2009 By in Clarity & Focus With | 2 Comments

    As the recession bites deeper, with more and more reports of layoffs and businesses in financial difficulties, I’m increasingly hearing of people who are ‘stretching’ the kind of business they will take on into new areas.  And a lot of the time, these new ventures are not really that closely linked to their core expertise, so they’re not only stretching their business, they’re also stretching their credibility.

    On Tuesday night, I went to John Williams’ “Scanners Night” at a central London pub; it was a very enjoyable evening, and certainly recommended for restless entrepreneurs.  ‘Scanner’ is a name given to people who are always on the lookout for new things to do, and really aren’t very good at settling to one thing for long.  I’ve been a bit skeptical so far about John’s idea that ‘scanning’ can really work, because as you’ll realise by now if you’ve been following my blogs, I’m a great believer in focus.  I spoke to John about that on Tuesday, and he confirmed that even scanners need to decide what to focus on first – especially in the current climate, when it’s important to make everything you do really count.

    So it concerns me to see decent businesses grabbing at whatever work comes along, instead of upping their marketing and PR activity in their real niche, where they are the absolute best.  By allowing themselves to get distracted, I can see a lot of them opening up chinks in their defensive wall, and allowing competitors to slip in and steal their position.  Worse still, they run the risk of diluting their own reputation as the focussed expert in their niche, and handing their market edge to the competition on a plate.

  • This downturn will be a blessing in disguise for some

    Posted Dec 19th, 2008 By in A Better World, Clarity & Focus With | No Comments
    Opportunity Matrix™ - how NOT to be a Busy Fool

    Opportunity Matrix™ – how NOT to be a Busy Fool

    As we hear about more and more big corporates shedding workers, I find myself wondering whether some – possibly most – of those who find themselves surplus to requirements will find redundancy is a fantastic opportunity masquerading as a catastrophe. It may be my jaundiced view of the corporate life, but in my experience the majority of those working in the big corporates are not really passionate about their work – they just trundle along to the office each day to earn a crust, doing work they kind of drifted into.

    In my last blog I explained Enjoyment-Performance Theory – the fact that we do better at things we enjoy. And that’s where I think those facing redundancy may actually have a great opportunity to take stock and work out what they really want to do with their time at work (and for most that’s over half of their free time, by the time you take travel into account). And then go out and make it happen – actually spend their waking lives doing something they enjoy and are good at. If we were all doing work we enjoy, and therefore performing really well at it, productivity would go through the roof – and so would individual fulfillment.

    I’m not saying it’ll be easy. For most there’ll be a time of horrendous anxiety as their once-comfortable lives are turned upside down and they wonder how they’re going to pay the bills on their house that’s now worth less than the mortgage. But with the right guidance to help them work out what really gives them a buzz, and what they need to do to make money at it, we could see a surprisingly large number of them jumping out of bed at first light, eager to get on with yet another great day.

    One tool I use to help people work out what’s important to them in their lives is a values elicitation audio. Although it’s part of my paid-for programme, I often get people to do it anyway, even if they aren’t yet ready to do the full programme. People seem to get value from it, even as a standalone activity – though I think most people need to do something more with what they find out about themselves while doing it. If you want to give it a go, you can sign up to try it here: www.opportunity-matrix.com/values_blog

    But why will this downturn be different to those that have gone before? One reason is that we were seeing the start of portfolio careers even before sub-prime came along, and what Zopa (http://uk.zopa.com/ZopaWeb/) calls “Freeformers” – people ready to make up their life structure as they go along. So this time round, people have become more tolerant of risk in their income streams (or perhaps just more aware that the risk profile of the old paradigm has changed), and I believe more will be prepared to take that jump away from the traditional corporate career, if the payoff is living their life with spirit and passion.

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