Niching works. In the last couple of years, I’ve spent over £1000 with a businessman I’d never dealt with before. Why? Because he’d positioned himself as an expert: “J.W. Rawlinson, Automobile Technician – Jaguar specialist” it said on the card his marketers stuck under my wiper. Normally, I just throw that sort of thing away, …
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It Pays To Niche!
Posted Dec 11th, 2011 By Andrew Horder in Clarity & Focus With | No Comments -
Now … a message from the Fire-pit!
Posted Oct 8th, 2011 By Andrew Horder in Clarity & Focus, Motivation & Management With | No CommentsThose who’ve been reading the “Messages from the Mountains” series of blogs about my 3 Peaks experience may have got the idea that I’m up for challenging myself lately. Anything that requires me to use focus to do something I’d previously seen as impossible for me. The reason for all this is that I realised …
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Messages from the Mountains (6)
Posted Oct 6th, 2011 By Andrew Horder in Clarity & Focus, Motivation & Management With | No CommentsLast weekend, I attempted the 3 Peaks Challenge* – ascending Ben Nevis, Scafell Pike and Snowdon, the highest mountains in Scotland, England and Wales respectively. During the trip, and while pushing myself to get up (and down), I learned some things about myself, and the world. These I’ll be sharing here in a series of …
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Messages from the Mountains (4)
Posted Oct 5th, 2011 By Andrew Horder in Clarity & Focus, Motivation & Management With | No CommentsLast weekend, I attempted the 3 Peaks Challenge* – ascending Ben Nevis, Scafell Pike and Snowdon, the highest mountains in Scotland, England and Wales respectively. During the trip, and while pushing myself to get up (and down), I learned some things about myself, and the world. These I’ll be sharing here in a series of …
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Messages from the Mountains (1)
Posted Oct 3rd, 2011 By Andrew Horder in Clarity & Focus, Decision Making, Motivation & Management With | No CommentsLast weekend, I attempted the 3 Peaks Challenge* – ascending Ben Nevis, Scafell Pike and Snowdon, the highest mountains in Scotland, England and Wales respectively. During the trip, and while pushing myself to get up (and down), I learned some things about myself, and the world. These I’ll be sharing here in a series of …
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Success from Baby Steps
Posted Sep 14th, 2011 By Andrew Horder in Clarity & Focus With | No CommentsMy friend and mentor Nick Williams is always reminding me about taking baby steps, one small imporvement at a time, to get to whatever goal I set myself. He’s right, of course, and a recent e-mail from Mike Litman got me thinking – Mike was saying that we shouldn’t be trying to make massive laps, …
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Beating Dis-Traction
Posted Aug 25th, 2011 By Andrew Horder in Business Strategy Coaching, Clarity & Focus, Loving your Work, Motivation & Management With | No CommentsOne of my favourite types of people to work with is the business owner who feels like they are “spinning their wheels” in their business, they just don’t seem to be able to stay focused on one thing long enough to get any real traction, and real results. Most of the time that turns out …
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Hypnosis for Focus
Posted Aug 23rd, 2011 By Andrew Horder in Business Strategy Coaching, Motivation & Management With | No CommentsI’m a great fan of using hypnosis to help control your mind, and to install and embed helpful thoughts and attitudes. However, I don’t often come across any pre-recorded audio that I find particularly effective – today was an exception to that. The first thing I do when assessing an hypnosis track is to listen …
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London Riots 2011 in Focus
Posted Aug 12th, 2011 By Andrew Horder in Clarity & Focus With | No CommentsWhat do the 2011 London Riots tell us about Focus? The first and most obvious thing is that the widespread and apparently random nature of the disturbances caught the police wrong-footed. Police resources (that seems a very clinical description of the courageous men and women involved) were simply stretched too thin – as we saw …
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Take control of your time and your life
Posted Feb 20th, 2011 By Andrew Horder in Loving your Work, Time Management With | No CommentsLoving Work: Fulfilment from taking control This came through on an e-mail from my friend Laith Hofayz, successful corporate trainer and MD of ImpactSkills Training: A very quick tip for you… I think this beautifully articulates what we know we should be doing, but don’t necessarily do. By one of my favourite speakers / …
