Great word, isn’t it? I came across it in Tim Ferriss’ book “The 4-Hour Work Week”; it means all those ‘busy-work’ things that you do to avoid getting your head down and dealing with that big task you keep putting off.

You know how it goes – you really have to call that client with the potential big job for you; or settle down and sort out your marketing plan for the next few months; or write that white paper for your website. But you’d better just check the accounts first; or clear up your e-mails; or check if anyone’s responded to your searingly insightful comment on your favourite social networking site.

Anything really that makes you feel like you’ve had a productive day. But it’s a temporary feeling – makes you feel good briefly, but does nothing at all to build anything lasting. Which is why I think the word is so apt.

How much time do you spend “Procrasterbating”?